“The course has help us map a path of improvements for the in-store operations. With some of  the content we implemented changes and saw a direct impact on employee engagement.”

Gregg Cordes

Mid-Nite Auto Supply


I have started a weekly to do list. Also, doing daily targets and small goals list. Taking better notes  and writing more down. Target account and approach research work sheet good for new and  current customers.

Garnet Dunstan

Auto Electric Service Ltd


In my company, I am the sole representative for paint supplies. I am currently preparing to approach numerous collision shops which we have never serviced before. I believe what I learned will help me leave a professional first impression. 

Beth Herman

Somerset Auto Parts


Sometimes business dictates our speed. We often know what we should be doing but are too  much in a hurry. It is nice to have an “operator’s manual” to refer back to.

Kevin C. Johnson

Acadiana Paint and Supply Inc


This training was exceptional in getting all the feedback from other managers from all areas of  the U.S and abroad.

Jose Luis Urbina

Color Source Inc


Wouldn’t change a thing. Very upbeat, very well spoken. Knew his information and how to  engage everyone. Wasn’t afraid to speak to anyone person. Very good at his job. Top notch.

Corey Reed

Southern Auto Color


Already getting complements on our new phone skills. Great takeaways to use as handouts.

Christie Tregre

Tasco Auto Color


“Since attending Mr. Rose’s class, I’ve been able to streamline my sales process and improve my ability to quickly earn key accounts. The classes are interactive, informative, and Norm’s technique encourages development of continuous improvement. I highly recommend Norm’s classes to those who are committed to earning higher sales numbers.”

David Simons, Commercial Account Manager

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“Loved the concrete tips. Many different perspectives for prospecting and presenting.”

Stephanie Meunier
TD Commercial Banking


“It’s very impressive to see this kind of material absorbed and used on a daily basis. I have seen a drastic improvement in my employees due to your training and definitely a return on our investment. I can’t thank you enough.”

Scott Graham
Blue Ridge Color Company
Roanoke, VA


“You can apply these techniques at just about every sales experience.”

Greg Rickard

PPG Industries Logo

“The course will help me plan better and improve my rapport building skills. I wish I had taken this years ago! I am refreshed & ready to make changes. “

Lisa Zimmer
Trail Appliances

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“Over the past six years, we have engaged Norm many times to help build and deliver Sales and Customer Service training to our staff across Canada. Norm’s courses are always positive, energetic, and entertaining. In addition, Norm fills his courses with interactivity and role playing, which keeps staff engaged and gives them a chance to work on their sales and customer service skills in a safe, encouraging and fun learning environment. It is not uncommon to see staff who’ve attended Norm’s courses increase their closing ratio soon after the course, or demonstrate newfound confidence and effectiveness at handling difficult customers.Norm is a very effective Facilitator and Trainer, who I strongly recommend."

Matt Bell
Human Resources and Training Manager, CARSTAR Automotive Canada


“I just wanted to give you a quick update on the success we have had one week after the completion of the Excel Sales Course. These results are from my team only. In the week that has gone by since completion of the course, we have obtained 8 mortgage deals from using the methods that were taught at the course that otherwise would not have been obtained. I would highly recommend this sales course.”

Tony Pires
Area Sales Manager
Home Loans Canada

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“If your advisor staff have a consistent Great Attitude, regularly set goals, have Awesome communication skills, are Very organized, display professional selling skills and have Best in group CSI, this training may not be for you. For the other 99.9% of you, I highly recommend Norman Rose”

Peter MacDonell
Fixed Operations Manager
MPAG (14 Automotive Dealership Chain)


“Everyone should benefit, will serve as a standard to measure performance against.” Covered all aspects of customer service.”

Stafford Little
BOC Gases
Nisku AB

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“Very through, specific to our needs in a relationship /customer service business.” “Very positive and energetic”

Gary Welch
CBS Parts Langley , BC

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“Very interesting, learned techniques that you may already know but do not use. Don’t prejudge and build rapport.”

Mario Rucci
Active Green + Ross, Franchisee – Owner 74 Store Tire Chain

Active Green Ross Logo

“I have had 17 years experience in going to PPG sponsored classes and have never attended one as comprehensive as this. Norm had well prepared manuals that I’m sure I will refer to in the future. His presentation of the material was unlike any other I have seen.”

Tim Drought
Major Accounts Manager
BAPS Performance Coatings and Supplies


“We learn from Norm in the classroom – he is prepared, professional and well researched. He is unrelenting in his focus. He understands our business and what we are trying to achieve. He gets it and lives it in his own business.”

Chris Dyrda
SVP TD Commercial Banking

Image of a testimonial and pencil

“Many great tools and techniques to put into practice.”

Darryl Bodnar
Brogan Safety Supplies

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“Surprised by the Engagement and how helpful it was and how industry-specific.”

Paul Kurtz
Active Green + Ross Store Owner

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“I like Norm’s style and training was very practical”. “I am better trained to interact with my staff.”

Charlie Chiaramida
Active Green + Ross Store Owner

Active Green Ross Logo

“It has improved the approach that I have at the counter, improving sales.”

Jm Sharpe (Service Advisor)
Active Green + Ross

Active Green Ross Logo

“It was very relatable, great energy, eye-opening and can apply in the workplace.”

Mike Hermans
Service Advisor

“Will help motivate staff and foster positive culture.” Reminders/Reinforcement of Commonsense behaviors/Action items combined with innovative and unique suggestions and ideas.”

Lars Gauthier
Agriterra Regional Store Sales Manager

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“I like the video’s to drive home the point.”

Rolly Dennill
Agriterra Store Manager

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“Certainly helps develop strategies for implementation. We know what we need to help to execute.”

Brian Taschk
C.E.O Agriterra Equipment

Agriterra Equipment Logo

“Helped me understand to be a leader, not a doer all the time.”

Stan Topola
Store Operations Manager
Agriterra Equipment

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